Holiday Car Wash http://holidaycarwash.com/
By using a web site for his coupons, rather than expensive mailing programs, Mike not only saves money, he has the luxury of changing his “target” to suit the current need.
Mike’s a savvy marketer that recognizes that not everyone is comfortable entrusting their car to a professional wash. By both using photographs and telling his story, he too provides a better “comfort level”. Taking it to the next step, he provides further incentive with a generous coupon (that automatically updates!).